[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.tfinal.sk\/efektivna-reklama-na-internete-alebo-co-je-to-ppc\/#Article","mainEntityOfPage":"https:\/\/www.tfinal.sk\/efektivna-reklama-na-internete-alebo-co-je-to-ppc\/","headline":"Efekt\u00edvna reklama na internete alebo \u010do je to PPC?","name":"Efekt\u00edvna reklama na internete alebo \u010do je to PPC?","description":"Prakticky ka\u017ed\u00e1 potenci\u00e1lna webov\u00e1 str\u00e1nka http:\/\/www.oscadnica.sk\/navstevnik\/podujatia-a-akcie\/%3Fcateg%3D138%26archiv%3D0%26date_from%3D%26date_to%3D%26submit%3DFiltrova%25C5%25A5 za\u010dne plni\u0165 svoj v\u00fdznam a\u017e vtedy, ak bude disponova\u0165 rast\u00facou n\u00e1v\u0161tevnos\u0165ou. Z tejto n\u00e1sledne vznikaj\u00fa potenci\u00e1lni n\u00e1v\u0161tevn\u00edci a po\u017eadovan\u00e9 konverzie. Z h\u013eadiska zv\u00fd\u0161enia pravdepodobnosti skuto\u010dn\u00fdch z\u00e1kazn\u00edkov a \u00faprimn\u00fdch z\u00e1ujemcov o dan\u00e9 slu\u017eby alebo produkt je vhodn\u00e9 cielenie na konkr\u00e9tnej\u0161ie publikum. So v\u0161etk\u00fdmi spomenut\u00fdmi po\u017eiadavkami v\u00e1m dok\u00e1\u017ee pom\u00f4c\u0165 vo\u013eba vhodnej … ","datePublished":"2020-01-09","dateModified":"2023-04-26","author":{"@type":"Person","@id":"https:\/\/www.tfinal.sk\/author\/#Person","name":"","url":"https:\/\/www.tfinal.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/93f351f97d5e20a41105810347d62b8b573eebe9313df1f71432877ed17f5f1a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/93f351f97d5e20a41105810347d62b8b573eebe9313df1f71432877ed17f5f1a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"tfinal.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.tfinal.sk\/wp-content\/uploads\/img_a312272_w16772_t1590573824.jpg","url":"https:\/\/www.tfinal.sk\/wp-content\/uploads\/img_a312272_w16772_t1590573824.jpg","height":0,"width":0},"url":"https:\/\/www.tfinal.sk\/efektivna-reklama-na-internete-alebo-co-je-to-ppc\/","about":["Slu\u017eby"],"wordCount":392,"articleBody":"     Prakticky ka\u017ed\u00e1 potenci\u00e1lna webov\u00e1 str\u00e1nka  http:\/\/www.oscadnica.sk\/navstevnik\/podujatia-a-akcie\/%3Fcateg%3D138%26archiv%3D0%26date_from%3D%26date_to%3D%26submit%3DFiltrova%25C5%25A5 za\u010dne plni\u0165 svoj v\u00fdznam a\u017e vtedy, ak bude disponova\u0165 rast\u00facou n\u00e1v\u0161tevnos\u0165ou. Z tejto n\u00e1sledne vznikaj\u00fa potenci\u00e1lni n\u00e1v\u0161tevn\u00edci a po\u017eadovan\u00e9 konverzie. Z h\u013eadiska zv\u00fd\u0161enia pravdepodobnosti skuto\u010dn\u00fdch z\u00e1kazn\u00edkov a \u00faprimn\u00fdch z\u00e1ujemcov o dan\u00e9 slu\u017eby alebo produkt je vhodn\u00e9 cielenie na konkr\u00e9tnej\u0161ie publikum. So v\u0161etk\u00fdmi spomenut\u00fdmi po\u017eiadavkami v\u00e1m dok\u00e1\u017ee pom\u00f4c\u0165 vo\u013eba vhodnej internetovej reklamy a marketingov\u00fdch n\u00e1strojov. Zamerajme sa napr\u00edklad na efekt\u00edvnu reklamu vo vyh\u013ead\u00e1va\u010doch (SEM). Tu m\u00f4\u017eeme vravie\u0165 o organickom a prirodzenom zvidite\u013enen\u00ed aplik\u00e1ciou kvalitne vykonanej optimaliz\u00e1cie (SEO), alebo v opa\u010dnom pr\u00edpade o spoplatnenej Pay-per-click reklame s r\u00fdchlej\u0161\u00edm (no do\u010dasn\u00fdm) \u00fa\u010dinkom. V takom pr\u00edpade u\u017e ide o to, aby sa z mo\u017en\u00fdch n\u00e1v\u0161tevn\u00edkov stali priami z\u00e1kazn\u00edci. Spoplatnen\u00e1 reklama vo forme platby za kliknutie alebo Adwords s\u00fa v tomto smere dostupn\u00fdmi n\u00e1strojmi, ktor\u00e9 navy\u0161e maj\u00fa tendenciu z\u00edska\u0165 skupinu u\u017e\u00edvate\u013eov so \u0161pecifick\u00fdm z\u00e1ujmom o konkr\u00e9tne slu\u017eby.Ak\u00e1 je teda podstata a z\u00e1rove\u0148 v\u00fdhody platenej Pay-per- Click reklamy?Odbornej\u0161\u00ed v\u00fdznam dok\u00e1\u017ee poskytn\u00fa\u0165 PPC Seolight, no na v\u0161eobecn\u00fa charakteristiku sa pok\u00fasime zamera\u0165 i v tomto texte.  Na za\u010diatok je vhodn\u00e9 poznamena\u0165, \u017ee doteraz vrav\u00edme zrejme o najpou\u017e\u00edvanej\u0161ej forme reklamy v online marketingu, ktor\u00e1 \u010dastokr\u00e1t prin\u00e1\u0161a po\u017eadovan\u00fd \u00fa\u010dinok. Z h\u013eadiska efektivity tak ide o jeden z TOP doporu\u010den\u00fdch \u00fakonov. Rozdiel tohto typu reklamy napr\u00edklad oproti bannerom alebo komer\u010dnom priestore v m\u00e9di\u00e1ch spo\u010d\u00edva v tom, \u017ee zaplat\u00edte iba v pr\u00edpade, ak na dan\u00fa reklamu niekto klikne, respekt\u00edve neplat\u00edte za potenci\u00e1lne v\u0161imnutie, ale za re\u00e1lnu akciu. A toto je jeden z d\u00f4vodov, pre\u010do sa online reklama pova\u017euje za cenovo pr\u00edstupnej\u0161iu a v kone\u010dnom d\u00f4sledku tie\u017e v\u00fdhodnej\u0161iu vo\u013ebu, ne\u017e jej umiestnenie v telev\u00edzii alebo v tla\u010di.                                                                                                                                                                                                                                                                                                                                                                                         4\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Efekt\u00edvna reklama na internete alebo \u010do je to PPC?","item":"https:\/\/www.tfinal.sk\/efektivna-reklama-na-internete-alebo-co-je-to-ppc\/#breadcrumbitem"}]}]